Cases in detail · 2024
Odonto Florida
Multilingual (PT/EN/ES) site for a Florida dental clinic specialized in serving Brazilian patients — a large community with specific communication and trust needs.
The challenge
Patients seek complex dental care (prosthetics, implants, orthodontics) and want professionals who understand their language and culture. The clinic needed a site that conveyed warmth + technical competence in PT-BR, while also serving American and Hispanic patients arriving through the same word-of-mouth.
The approach
- Trilingual PT/EN/ES with tone calibrated per language (PT warm, EN professional, ES familiar)
- Per-service section with layperson explanation + clinic photo + team-by-language mapping
- Appointment form with preferred-language selection — routes to the right team
- WhatsApp integrated for quick questions (preferred channel for the Brazilian community in the US)
- Local SEO for terms like "Brazilian dentist Orlando", "odontólogo en español Florida"
Tech stack
PHP
i18n PT/EN/ES
WhatsApp Business API
SEO local
Form integration