Cases in detail · 2024
WB Elite Glass
Multilingual (EN/PT/ES) site for a custom glass shop — frameless shower doors, glass railings — serving 8 East Coast states with a predominantly Brazilian workforce.
The challenge
WB Elite Glass has American end-clients (English) and team + partners who speak Portuguese/Spanish. They needed a digital presence serving both audiences without feeling "translated" — both feeling the content was made for them.
The approach
- Real trilingual architecture (not auto-translation), with clean URLs and Accept-Language detection
- Installation showcase with strong visual gallery (glass has to be seen to sell)
- Coverage map showing 8 states — signals scale and professionalism
- Quote form integrated with service-type triage (shower / railing / mirror / commercial)
- Local SEO in 3 languages — captures search in specific communities (e.g. Brazilians searching in PT)
Tech stack
PHP
JavaScript
i18n EN/PT/ES
SEO local multi-state
Form integration