Cases in detail · 2024
ZennaDecks
Brand site for a custom deck builder in New Jersey — focused on qualified lead capture (homeowners) with a strong gallery + simple quote process.
The challenge
In US home renovation, decisions are highly visual and trust-based. Clients compare quotes from 3-5 companies. ZennaDecks needed a site that (1) showcased work powerfully, (2) explained the process transparently, (3) made quote requests easy in <60 seconds.
The approach
- Hero with before/after transformation (residential decks impress visually)
- Gallery categorized by type (Trex composite, PVC, wood) — clients filter what they have in mind
- Dedicated page per service (installation, restoration, gazebos)
- Short quote form: name + phone + project type + optional photo of current space
- Service area map covering Burlington / Camden / Mercer counties — signals geographic focus
- Local SEO for "deck builder NJ" + city variations
Tech stack
PHP
JavaScript
Gallery system
Form integration
SEO local NJ